Heineken Experience and Amsterdam Canal Cruise

Heineken Experience and Amsterdam Canal Cruise


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  • Enjoy the iconic Heineken brewery, tracing its history from 1867 to becoming a global beer brand.
  • Combine the Heineken Experience with a 1-hour Amsterdam Canal Cruise.
  • Visit the UNESCO World Heritage-listed canals – Keizersgracht, Prinsengracht, and Herengracht.
  • Immerse yourself in Dutch beer traditions and witness the brewing process.
  • Mobile Vouchers are accepted, no need to print tickets!


Indulge in the rich history and flavors of Amsterdam through the Heineken Experience and a captivating canal cruise. The Heineken brewery, transformed into a museum in 1991, showcasing the evolution of a small Dutch brewery into a globally renowned beer brand. Immerse yourself in Dutch beer-drinking traditions and witness the brewing process before exploring the UNESCO World Heritage-listed canals. The Amsterdam Canal Cruise complements the Heineken Experience, providing a scenic journey through the 'Venice of the North.' Marvel at the historic Keizersgracht, Prinsengracht, and Herengracht canals, lined with grand houses from the Dutch Golden Age. 


Step into the world of Heineken, one of the biggest beer brewers globally, with the Heineken Experience – a fantastic tour in a historic brewery that has been loved by people worldwide for over 30 years. This special place used to brew beer way back in 1867, and now, it is not just a brewery but a museum too.  The Heineken Experience is not like your ordinary museum. It is interactive, which means you do not just look at things but you can touch, smell, and even taste! It is like a playground for beer lovers. You will get to know about Dutch beer traditions, see how Heineken is made and even taste the nutty goodness of barley. This brewery-turned-museum is like a time machine. It shows you how a small Dutch brewery became this big deal, the world's most premium beer brand.
After exploring the golden halls of Heineken, you can hop onto a canal cruise ride for an hour-long Amsterdam Canal Cruise. It is like getting two awesome experiences in one go – the Heineken adventure and a relaxing boat ride through Amsterdam's famous canals. Get on a comfy boat, gliding through the UNESCO World Heritage-listed waterways of Amsterdam. It is like entering a fairy tale – or the 'Venice of the North,' as they call it. The canals in Amsterdam are so famous that they are on the UNESCO World Heritage Site list. 
During your canal cruise, you will be treated to views of the three most famous canals in the city – Keizersgracht, Prinsengracht, and Herengracht. These canals are like the most popular of Amsterdam's waterways. Back in the Dutch Golden Age, rich spice merchants built fancy houses along these canals, and you get to see them all. Also, there is an audio guide in 19 languages. With this guide you can get to know interesting facts about the places.
So, if you want a day full of fun, history, and a little bit of adventure, the Heineken Experience plus Amsterdam Canal Cruise is your ticket. Wander through a historic brewery, tasting delicious beer, and then chilling on a boat, discovering the secrets of Amsterdam's canals. It is a way to make your visit to Amsterdam unforgettable. 


Amsterdam Canal Cruise:
09.30am to 09.00pm (please reach 15 minutes prior to the start time).
Duration: (Approx.) 1 Hour.
Frequency: Every 30 minutes.
Meeting Point: LOVERS Canal Cruise Station - Prins Hendrikkade 20B, 1012 TL Amsterdam, Netherlands, Near Central Station.
End Point: Same as the start point.

Heineken Experience:
Opening Hours : 10:30am to 07:30pm / 09:00pm (on Fri and Sat).
Duration: Spend as much time you want.
Meeting Point : Heineken Experince, Stadhouderskade 78, 1072 MH Amsterdam.
(Please check the calendar to know more about the availability)


  • Entry to the Heineken Experience with a guided tour in English
  • 3 free drinks (beer or soft drinks) at the Heineken Bar
  • 1-hour LOVERS Canal Cruise
  • Audio Guide on Cruise available in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew and Hindi


  • Hotel Pick up and Drop off

Redemption Info

For Heineken Experience, please show your mobile or printed voucher at the meeting lcoation, Stadhouderskade 78, 1072 MH Amsterdam.
For Canal Cruise , please show your mobile or printed voucher at the meeting location LOVERS Canal Cruise Station - Prins Hendrikkade 20B, 1012 TL Amsterdam, Netherlands, Near Central Station.
You will receive a ticket in exchange for your voucher, which you must keep until the expiry date/ tour.
Please check your ticket to know when it expires.
After exchanging your voucher for a ticket, your voucher will no longer be valid.
In loss of voucher/ticket, company is not liable for any refund.
The tickets are valid only the date it is booked for.

Know Before You Go

Voucher Information : Mobile or Paper Vouchers both are accepted.
Free access to the Bathroom on board.
The minimum age is 18 due to the Legal Purchase and/or Drinking Age for the Heineken Experience.

Operational update: There is a schedule change on 27th April 2024, due to the KINGS DAY in Amsterdam-
Lovers canal Cruises Opening Hours: 09:00am – 12:30pm (Last departure at 12:30pm)
Disclaimer: The Service provider reserves the right to  close or cancel  certain shows, attractions, entertainments, restaurants, shops or ancillary facilities without notice. There will be no refund provided in that case.

Cancellation Policy

No Cancellation Charges up to 24 hours before the chosen travel date. 100% cancellation fee will apply if cancelled within 24 hours of travel date.