The Heineken Experience - Fast Track Entry

The Heineken Experience - Fast Track Entry


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From US$ 39.79 p.p.

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  • Explore Heineken's oldest brewery in the heart of the Amsterdam.
  • Delve into the history of the small Dutch brewery's rise to global fame.
  • Experience an informative and interactive tour engaging all your senses.
  • Wander through the golden halls and witness the brewing process firsthand.
  • Enjoy complimentary drinks.
  • Learn to draft the perfect beer at the Heineken bar.
  • Mobile and Paper Voucher both are accepted !


Heineken Tour offers a unique experience that unveils the captivating journey of a once-small Dutch brewery to international stardom. The tour takes you through the original historic Heineken brewery, which was operational until 1988 and has been transformed into a museum and visitor center since 1991. Nestled in the heart of the Amsterdam, this iconic site offers a rich exploration of Heineken's legacy.


The Heineken Tour in the Amsterdam takes you back to the 19th century when the magic of brewing began for this small Dutch brewery that later became a global brand. The journey starts in the heart of the Amsterdam, in the original historic Heineken brewery, where the company crafted its famous beer until 1988. This brewery, which once echoed with the clinks of copper tanks and the aroma of brewing, has now transformed into a museum and visitor center. Walk through the golden halls in the building, initially constructed in 1867. In 1991, it opened its doors to the public, inviting people to explore Heineken's past. Since then, it has become a must-visit spot for the Amsterdam tourists.
The Heineken Experience offers a unique experience that engages all your senses. As you wander through the historic facilities, you will encounter tales from the past, like the old advertisements that once graced the walls and enormous copper tanks that were the lifeblood of Heineken beer production. The story unfolds through a blend of history, technology, and the expertise of your tour guides. The tour guides tell the secrets of Dutch beer traditions and the art of brewing. They lead you through the fascinating Heineken brewing process, providing an insider's view of one of the largest beer companies globally. The experience is not just about facts and figures; it is about immersing yourself in the brewing world of Heineken.
You will see, hear, and even smell the authentic scents of the brewery. As you walk into the building, you will encounter the history and essence of Heineken. However, the Heineken Experience is not just about learning but also about savoring the branded beer. You will be able to taste the distinct flavor of the original Heineken beer that is freshly brewed. Feel the hops between your fingers, taste the wort on your tongue, and smell the authentic scents – it is an experience that goes beyond words. And to top it off, you get to enjoy three complimentary drinks, including alcoholic and soft options.
As if that is not enough, there is a chance to become a master of the perfect beer pour at the Heineken bar. You can learn the art of draft beer, adding a hands-on experience to your journey. It is not just a tour but an adventure of the senses, a blend of history, taste, and interactive fun. The Heineken Tour is a golden ticket to the heart of a world-famous beer brand. So, if you find yourself in Amsterdam, do not miss the chance to enjoy this unforgettable Heineken Experience.


Opening Hours: 10:30am to 7:30pm (Last admission is 2 hours before the closing time).
Duration: (Approx.) 2 hours.
Meeting Point: Heineken Experience - Stadhouderskade 78, 1072 MH Amsterdam.
(Please check the calendar to know about availability)


  • Fast Track Entrance to the Heineken Experience
  • Guided Tour in English
  • Three Soft Drinks or Heineken Beer


  • Hotel Pick-up & Drop-off

Redemption Info

You can redeem your mobile or printed voucher at the Heineken Experience - Stadhouderskade 78, 1072 MH Amsterdam
You will receive a ticket in exchange for your voucher, which you must keep until the expiry date/ tour.
Please check your ticket to know when it expires.
After exchanging your voucher for a ticket, your voucher will no longer be valid.
In loss of voucher/ticket, company is not liable for any refund.

Know Before You Go

Wheelchair Accessibility: Yes.
Voucher Information: Mobile or Paper vouchers both are accepted.
Only Service dogs are allowed inside the attraction.
The minimum age is 18 due to the Legal Purchase and/or Drinking Age.
You may be asked to show a valid ID (Identity Document). Please carry it with you.
You can take all the time you need for your visit. Only your starting time (booked timeslot) is set. On average, the self-guided tour takes about 2 hours.
Cloakroom service and lockers are available for guests, free of charge, as long as it don't exceed 320 x 255 x 492 mm (HxWxD). Bigger items such as trolleys or carry-on luggage are not allowed. You can leave those in the nearest Lockerpoint Luggage Storage at Marie Heinekenplein 12, 1072 MH Amsterdam.
Disclaimer: The Service provider reserves the right to  close or cancel  certain shows, attractions, entertainments, restaurants, shops or ancillary facilities without notice. There will be no refund provided in that case.

Cancellation Policy

Non-Refundable, all sales are final once booked.